by Brad McMillen | Apr 24, 2019 | Uncategorized
Google’s Link Disavow Tool Explained Last October Google announced its “link disavow tool” to help website owners ask Google to not consider certain links when evaluating their websites. These are links that site owners have no control over and may be coming from...
by Brad McMillen | Apr 24, 2019 | Uncategorized
Link Profile and Anchor Text: How to Do It the Wrong Way, and How to Fix It (Final installment in our three-part series) Link profile changes With all the recent updates from Google, watching your link profile should be high on your priority list. Google’s SEO Toolset...
by Brad McMillen | Apr 24, 2019 | Uncategorized
Off-Page Content Strategy in the Age of Pandamonium Google’s recurring Panda updates have some marketers questioning whether link-building should be abandoned altogether. For the record, in no way is it a good idea to take the position that links don’t matter anymore....
by Brad McMillen | Apr 24, 2019 | Uncategorized
Over-Optimization Tactics of the Past (hopefully) Google’s algorithm updates unleashed a reign of terror across the interwebs these past few months. The updates left a lot of upstanding marketers wondering what exactly some of the specific practices Google frowns upon...
by Brad McMillen | Apr 24, 2019 | Uncategorized
How to Manage Comments in Social Media Today, customers have more channels than ever before to interact with your company. Social media sites, like Facebook and Twitter, local listings and review sites, such as Yelp—even your own blog—give customers ample opportunity...
by Brad McMillen | Apr 24, 2019 | Uncategorized
What Matters Most in SEO SEO success used to be all about getting keywords to rank on page one. “Wait,” you say. “What do you mean used to be?” I may throw you for another loop with this point: We’re not even talking about SEO anymore. We’re talking about the...
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