by Brad McMillen | May 1, 2019 | Uncategorized
Landing Page Hot Messes We marketers do a lot of work to get people to our sites—through search, social media, content marketing—and the landing page is usually where we get the sale or collect the user information. Landing pages are also the place where we tend to...
by Brad McMillen | Apr 24, 2019 | Uncategorized
Google’s Link Disavow Tool Explained Last October Google announced its “link disavow tool” to help website owners ask Google to not consider certain links when evaluating their websites. These are links that site owners have no control over and may be coming from...
by Brad McMillen | Apr 24, 2019 | Uncategorized
Link Profile and Anchor Text: How to Do It the Wrong Way, and How to Fix It (Final installment in our three-part series) Link profile changes With all the recent updates from Google, watching your link profile should be high on your priority list. Google’s SEO Toolset...
by Brad McMillen | Apr 24, 2019 | Uncategorized
Off-Page Content Strategy in the Age of Pandamonium Google’s recurring Panda updates have some marketers questioning whether link-building should be abandoned altogether. For the record, in no way is it a good idea to take the position that links don’t matter anymore....
by Brad McMillen | Apr 24, 2019 | Uncategorized
Over-Optimization Tactics of the Past (hopefully) Google’s algorithm updates unleashed a reign of terror across the interwebs these past few months. The updates left a lot of upstanding marketers wondering what exactly some of the specific practices Google frowns upon...
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